1. Introduction
Welcome to
Medical Village Apothecary (“Medical Village Apothecary,” “we,” “our,” or “us”). We are committed to respecting your privacy and protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit
https://medicalvillagerx.com/, contact our pharmacy, submit a website form, request pharmacy services, or otherwise interact with us online.
By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for a particular use of information, we will obtain that consent as required.
This policy primarily addresses information collected through our public website and related online interactions. Protected health information may be subject to additional requirements and our separate Notice of Privacy Practices.
2. Information We Collect
The information we collect depends on how you interact with our website and pharmacy.
A. Personal Information You Provide
When you contact us, submit an inquiry, or request assistance, we may collect information such as:
- Full name
- Email address
- Telephone number
- Mailing address, when needed
- Requested service or appointment preferences
- Information included in your messages and inquiries
- Other information you voluntarily provide through our website
You should provide only information necessary for your request.
B. Prescription and Health-Related Information
When you use our pharmacy services, we may collect information necessary to process prescriptions, coordinate pharmacy services, or respond to your request. This may include:
- Prescription and medication information
- Prescription numbers and pharmacy details
- Prescribing healthcare provider information
- Relevant medication or medical history
- Insurance and payment information, where applicable
- Information needed to verify your identity or eligibility for a service
Some of this information may qualify as protected health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), depending on the circumstances.
Please do not submit detailed medical histories, prescription records, insurance information, or other sensitive health information through a general contact form unless the form has been specifically approved for that purpose. Use the pharmacy’s designated secure patient communication method when available.
C. Technical and Usage Information
When you visit our website, certain technical information may be collected automatically, depending on the website’s configuration. This may include:
- Internet Protocol (IP) address
- Browser type and version
- Device and operating system information
- Pages visited and links clicked
- Date, time, and duration of website visits
- Referring website or page
- Technical diagnostics and performance information
We may use this information to maintain website functionality, troubleshoot issues, understand website usage, and improve security.
D. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand visitor activity, and improve performance.
Third-party services integrated into our website may also use these technologies, depending on the tools enabled.
You can manage cookies through your browser settings and any cookie preference tools available on our website. Disabling certain cookies may affect website functionality.
We will use cookies and tracking technologies in accordance with applicable privacy laws, including any restrictions concerning sensitive health information.
3. How We Use Your Information
We may use collected information for the following purposes:
- Responding to questions and customer service inquiries
- Processing appointment and service requests
- Assisting with prescription refill and transfer requests
- Supporting medication coordination and pharmacy services
- Communicating with you about your requests
- Verifying identity and preventing fraud or unauthorized activity
- Maintaining and improving our website
- Monitoring website performance and security
- Maintaining appropriate business and pharmacy records
- Complying with legal, regulatory, and professional obligations
- Protecting the rights, safety, and security of our patients, visitors, employees, and pharmacy
We will not use your personal information for purposes materially different from those described in this policy without providing additional notice or obtaining consent when required by law.
4. How We Share Your Information
We do not sell your personal information in exchange for money. We may disclose information in the following circumstances, subject to applicable law and any additional protections required for health information.
A. Healthcare Providers and Pharmacy Partners
When appropriate and legally permitted, we may share relevant information with prescribing healthcare professionals, other pharmacies, healthcare providers, insurance companies, pharmacy benefit administrators, or other parties involved in providing or coordinating your care.
B. Service Providers
We may use third-party service providers to support our website and business operations, including website hosting, information technology, communications, form processing, appointment tools, and technical support.
These providers may access information only as necessary to perform their services and subject to applicable contractual and legal obligations.
Where required, service providers handling protected health information on our behalf must meet applicable privacy and security requirements.
C. Legal and Regulatory Requirements
We may disclose information when required or permitted by applicable law, court order, legal process, or regulatory requirements.
D. Security and Fraud Prevention
We may disclose information when reasonably necessary to investigate suspected fraud, respond to security incidents, protect individuals from harm, or safeguard the rights and security of our pharmacy and website users, consistent with applicable law.
E. Business Transfers
If our business undergoes a merger, acquisition, restructuring, or transfer of assets, information may be transferred as part of the transaction, subject to applicable privacy and healthcare requirements.
5. Protected Health Information and HIPAA
Medical Village Apothecary recognizes the importance of protecting confidential patient and health information.
To the extent we are subject to HIPAA, we handle protected health information in accordance with applicable HIPAA requirements and our separate Notice of Privacy Practices.
HIPAA may govern how protected health information is used and disclosed, how it is safeguarded, and what rights patients have regarding their information.
Our separate Notice of Privacy Practices explains permitted uses and disclosures of protected health information and describes applicable patient rights, including rights concerning access to and correction of certain records.
This website Privacy Policy does not replace the pharmacy’s Notice of Privacy Practices. Please contact our pharmacy if you would like a copy or have questions about your health information.
6. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
The safeguards used may vary depending on the sensitivity of the information and how it is collected, processed, and stored.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted over the internet.
Please use designated secure communication methods for sensitive prescription or health information whenever available.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, provide requested services, maintain appropriate records, resolve disputes, and meet legal, regulatory, and professional obligations.
Retention periods may vary depending on the type of information, the reason it was collected, and applicable pharmacy recordkeeping requirements.
When information is no longer required, we will take reasonable steps to delete it, securely dispose of it, or de-identify it where appropriate and permitted by law.
8. Your Privacy Rights and Choices
Depending on applicable law and the type of information involved, you may have rights or choices regarding your personal information.
These may include:
- Requesting information about certain personal information we maintain
- Requesting access to or a copy of certain personal information
- Requesting correction of inaccurate personal information
- Requesting deletion of certain information where legally permitted
- Withdrawing consent when processing is based on consent
- Managing cookie preferences through available settings
- Opting out of optional marketing communications, where applicable
Some requests may be limited by legal obligations, pharmacy recordkeeping requirements, security considerations, or other applicable laws.
Different procedures may apply to requests involving protected health information. We may need to verify your identity before processing a request.
To submit a privacy-related request, please contact us using the details in the Contact Us section below.
9. Children’s Privacy
Our website is not specifically directed toward children under the age of 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization where required by law.
If you believe a child has provided personal information through our website inappropriately, please contact us so we can review the matter and take appropriate steps.
This section does not prevent the pharmacy from lawfully providing services to minors or handling information through a parent, guardian, or authorized representative where permitted by law.
10. Third-Party Websites and Services
Our website may contain links to third-party websites, applications, maps, appointment services, or other external resources.
These third parties may maintain their own privacy policies and information-handling practices. We do not control independent third-party websites and are not responsible for their privacy practices, security, content, or availability.
Before submitting personal or health-related information through an external website or service, we encourage you to review its privacy policy and terms of use.
11. Email and Electronic Communications
If you contact us by email or through a website form, we may use the information you provide to respond to your inquiry or follow up on your request.
Ordinary email may not provide the same protections as a designated secure patient communication platform. Please avoid including detailed medical histories, prescription records, insurance details, or other sensitive information in unsecured messages unless the pharmacy has instructed you to use that communication method.
If we offer optional marketing communications, you may opt out using the instructions provided in the communication or by contacting us. Opting out of marketing communications will not prevent essential service-related communications where permitted by law.
12. Analytics and Advertising Technologies
Depending on the tools enabled on our website, we may use analytics technologies to understand visitor activity, monitor performance, and improve the website.
If advertising, analytics, or similar tracking technologies are used, we will take appropriate steps to ensure their use complies with applicable privacy laws and any restrictions relating to health information.
Nothing in this policy authorizes tracking or disclosure practices that violate applicable law or our obligations concerning protected health information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, information-handling practices, or legal requirements.
When changes are made, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent.
We encourage you to review this page periodically to remain informed about our privacy practices.
14. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us.
Medical Village Apothecary
Address: 1610 Vaughn Rd, Suite K, Burlington, NC 27217
Phone: +1 336-228-1336
Email: medicalvillageapothecary@gmail.com
Website: https://medicalvillagerx.com/
For requests involving protected health information, please contact the pharmacy and ask about the appropriate procedure for submitting your request.
